During both my undergrad and graduate level education, I completed several case-based exercises examining different brands from the local to national level. In my freelance projects, I have also helped several local businesses with various branding activities. A selection of my work can be viewed below.

THE PROJECT: Identify a real, local business or organization that needs promotional help from a multimedia standpoint.

THE CHALLENGE: ThirstyCat Fountains is a company that does 100% of its business online with no digital marketing and communications strategy.

THE SOLUTION: A digital marketing and communications strategy was presented with two main aspects, a Social Media Plan and an Email Marketing Plan. Both of these plans lay the framework to increase the quality of digital content produced by the organization and improve its overall professional appearance on social media platforms and within emails.  

THE PROJECT: Audit a small local business’s social media presence. Develop a comprehensive social media plan that could be passed to the local company as a guide for the future. 

THE CHALLENGE: King’s Bakery Donut Cart’s presence online is pretty limited. They don’t have a website and for social media only use Facebook. They post on Facebook irregularly, and often their content lacks quality.   

THE SOLUTION: A strategic social media plan was presented with sample posts. Suggestions for the business included creating an Instagram, developing a social media schedule to preplan content, and creating a website where customers can place orders. 

THE PROJECT: Rebrand a company.  

THE CHALLENGE: Birchbox is falling victim to the oversaturated subscription box market and needs a fresh new take to stand out amongst competitors. 

THE SOLUTION: Pivot Birchbox to focus more on clean and environmentally conscious beauty and health products with the launching of a new box and complete visual brand overall.